Social media analytics and social listening solutions can assist you in learning more about your target audience and how they use social media platforms such as LinkedIn. Time zones and meal hours are other important considerations. Investigate how your target audience uses LinkedIn when they're most active, and what type of material they prefer. When determining the ideal times to publish on LinkedIn for your business, examine the behavior of your target audience. Use social media analytics tools to determine where your target audience is most likely to be found. If you live in the United States or Canada, the ideal time to post is EST because that time zone has the most individuals. Our advice is to plan your content around when the majority of your target audience is most likely to be on LinkedIn. However, we do not suggest this strategy because LinkedIn's algorithm penalizes users who share more than once each day. Some LinkedIn marketers distribute their messages over many time zones in order to reach everyone. If you're a regional, national, or worldwide company, you'll almost certainly need to consider time zones when creating and publishing content on LinkedIn. Lunchtime (12 p.m.) is usually a more active time on the platform, with mornings also seeing some activity.Įngagement increases again at the conclusion of the workday when professionals are likely to take an afternoon break. Of course, there are also natural pauses during the workday in which LinkedIn involvement improves. LinkedIn is predominantly utilized by business thought leaders, job seekers, and business owners during typical business hours, with activity declining significantly after 5 p.m. On weekends, LinkedIn usage plummets substantially. Given that the platform is a professional network, it's not surprising that Mondays and Fridays are the least used and least engaged days of the week. Tuesday, Wednesday, and Thursday are the greatest days of the week to publish on LinkedIn, with Wednesday seeing the most engagement. Phone with linkedin logo What Are The Factors You Need To Consider When Looking For The Best Times To Post On LinkedIn? Day Of The Week People are generally getting ready for work, starting their day, or taking an afternoon break at the times shown above. Typically, their web behavior reflects that they are active during typical business hours. Based on your time zone, you can then predict when you're likely to reach the most clients.Ĭonsider the bulk of LinkedIn's audience: working professionals, students in higher education, and college grads. However, there are times during the day when professionals check social media, such as over lunch and on their way to and from work. If your ideal consumer is a working professional, it's reasonable to assume that they won't have time to check their social media feeds during office hours. It's best to perform some market research to understand more about how your target audience utilizes the internet, or to refer to your buyer persona if you've already created one. It is critical to consider your audience's behavior. to 5 p.m.) are the worst times to publish. Weekends and outside of work hours (9 a.m. Best Times to Post on Linkedin When Is The Best Time To Post On LinkedIn?ĭespite the fact that there is no one-size-fits-all solution, marketers have found success on LinkedIn by publishing Tuesday through Thursday, generally between the hours of 8 a.m.
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